Privacy Notice

Privacy & Security

Effective May 25th, 2018


LensCoat  - Web Privacy Policy


A.               Who we are

 LensCoat is a manufacturer of high quality photography accessories. We are located at 80 Throckmorton Street, Freehold, NJ 07728.

LensCoat respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) or use our services (“Services”) and/or mobile software applications (“Apps”).  This privacy notice discusses the types of information gathered through our Services and Apps, how the collected information is used, with whom the information may be shared and our efforts to protect the information and tell you about your privacy rights and how the law protects you.

LensCoat is a "Data Controller" which is a legal term which means we make decisions regarding how and why we collect and use your personal data. As the "Data Controller" we are responsible for ensuring that your Personal Information is only used for the purposes on which it was originally collected and in compliance with all applicable data protection laws. We are also responsible to ensure that any third party that we authorize to process the data on our behalf, known as "Data Processors," also follow these standards and use the data only for these same reasons.

 If you have concerns or questions regarding this Privacy policy, the use and collection of your personal data by LensCoat, or if you require more details on how we collect, store or use your Personal Information, you can contact our Compliance

 You may also write to us at the following address:


80 Throckmorton Street

Freehold NJ 07728

 This Policy should be read in conjunction with all the LensCoat Website terms and conditions.


B.                 Changes to LensCoat Privacy Policy:

We reserve the right to modify this privacy policy. When we make changes, the updated policy will be posted here and the revision date will be updated. You are encouraged to refer back to ensure you are familiar with our most recent policy updates.



C.               Purpose of this Policy


This Policy covers LensCoat and its affiliated Partners. It explains the Legal Basis that LENSCOAT has in processing your personal data, how and what data we collect about you and what we do with that data. This policy will also inform you of your data privacy rights, and how you can exercise those rights.


In this policy, when we talk about "Personal Data", we are referring to any information that relates to you as an identifiable natural person such as your name, email address, mailing address, telephone number etc.


When we talk about the LENSCOAT Platform we mean the LENSCOAT website,


D.               Legal Basis for Collecting and Processing Data


As part of our GDPR compliance program, we are required to provide EEU Data Subjects information about why we collect and process their Personal and Sensitive data. We collect and use your Personal Information for a range of different business purposes and according to different Legal Bases of processing. The following is detail of how and according to which Legal Basis we use your Personal Information.



1.      Processing necessary to fulfil a sales order/contract and provision of services


We use your Personal Information to fulfil sales and provide you with our Services. This includes the following:

•          To manage your registration as a user on the LENSCOAT Platform. This helps us identify you as a Platform user, and offers you access to different functionalities, and a better experience.

•         To complete business transactions and fulfil orders. This involves sending your Personal Information to our partners for shipping and tracking your purchases.

•         To process payments. We do not store or capture any credit card information. This information is collected directly by our payment processing partners. Since this information is collected from our site and from you, our customer, we would like to inform you about its collection.

•         To update you with order status, shipping and tracking information.

•         To provide you with the best quality of customer service via our chat, email and phone lines.

•         To provide you with services related to the warranty of your purchase.

•         To provide you with important information about your purchased product including any updates.

•         To ask you to review your purchase, your experience on our Platform and review us as a company.

•         To detect, prevent, mitigate and investigate fraud, or other criminal or potentially prohibited activities.



2.      Processing necessary for us to comply with our legal obligations:


We may use your Personal Information to comply with our local laws and regulations, this includes:


•         To comply with all relevant tax and financial reporting requirements and regulations

•         To comply with all legal proceedings

•         To deal with requests form you to exercise your Data Subject access rights

•         To process information regarding a crime or offence and support associated proceedings

•         To monitor activities and safeguard your welfare on our Platform and premises

•         To protect you, ourselves and our employees through appropriate legal action against third parties who have committed a criminal act or are in breach of their legal obligations.



3. Processing based on our Legitimate Interests:


We may use your personal data to pursue our Legitimate Interests where your rights and freedoms do not outweigh those interests. We have implemented controls to balance our interests with your rights. Our use of your Personal Data for our Legitimate Interest includes:

•         Improving our services; for example, reviewing information associated with nonfunctioning pages or links, so we can fix them and give you a frustration free experience on our Platform.

•         Personalize, measure and improve our advertising based on your activities on our Platform.

•         Contact you via email, push notifications on your browser and mobile app to offer you information about your purchased products, our products, sales, offers and services.

•         Measure the performance of our marketing campaigns; for example, analyzing the open and click rates of an email campaign

•         To serve you better, we may combine the information you provide us online to improve your overall shopping experience, for example analyzing browsing behavior to create a better navigation menu, so you need less clicks to get to your product of choice.

•         To improve the content on our website. For example, we may use cookies to find out which parts of our site or our products are visited most often.

•         Contact you by email, telephone, or other equivalent forms of electronic communication, such as the app's push notifications etc., regarding updates or informative communications related to the functionalities, products or contracted services, including Platform security updates, when necessary or reasonable for their implementation.

•         To respond to your posts, comments and provide customer service on our Platform and other social media Platforms including but not limited to Twitter, Facebook, Instagram.

•         To provide customer service to you via chat and email.

•         Measure the performance of our Customer Service associates.

•         To verify product and customer experience reviews left on the LENSCOAT website provide a truthful assessment of our services and merchandise.

•         For the internal management and audit of business operations and financials.



4.      Processing based on Consent


With your consent, we may use your Personal Information to:


•         Provide you with marketing via email, and push notifications on your browser and through our mobile application




E.                How and when you can withdraw consent


Data subjects who are residents and nationals of EEU region are covered by GDPR, and can withdraw your consent from LENSCOAT at any time, for specific data processing that is based on your consent.

1.      Email Marketing

For email marketing and communications, please visit our email notifications page in your profile which can be accessed from the 'My Account' menu on the top of any page on our Platform. You can also unsubscribe using the links at the bottom of any of our emails to you. If you unsubscribe using the link at the bottom of any of our marketing emails you do not have to update your account.

2.      Advertising

We do not allow third parties to track or collect your Personal Information on our sites for their own advertising purposes without your consent.

Please note that you can disable all cookies from your browser settings. However, our websites require cookies to function and disabling all cookies will may limit functionality of the site.

You can also contact us directly at privacy@LensCoat.comshould you have a question or need more information.


F.                The data we collect from you and how we collect that data


We collect Personal Information from you and any devices (including mobile devices) you use when you use our Platform, register for an account with us, provide us information on a web form, update or add information to your account, or when you otherwise correspond with us.  

The provision of Personal Information is voluntary,  but may be necessary in order to use our Services, such as setting up an account, conducting a transaction, or reviewing a product.

1.      Personal Information you give us when you use our Services or register for an account with us

•         Identifying information such as your name, addresses, telephone numbers or email addresses when you register for an account with us.

•         Postage, billing and other information used to send an item, as well as, if needed, information required to clear customs (such as Tax ID or other identification numbers) and relevant postage information (such as tracking numbers and tracking updates).

•         You may also provide us other information through a web form, by updating or adding information to your account, chats, or when you otherwise communicate with us regarding our Services.

•         Additional information we are required or authorized by applicable national laws to collect and process in order to authenticate or identify you or to verify the information we have collected.

•         Note: LENSCOAT does not collect credit card or other financial information from you, that information is collected directly by our trusted third party payment processing partners.

NOTE: If you give us Personal Information about someone else, including our social media Platforms and reviews and comments on our websites, you must do so only with that person's authorization. You should inform them how we collect, use, disclose, and retain their Personal Information according to our privacy notice.


2.      Personal Information we collect automatically when you use our Services or register for an account with us

•         We collect information about your interaction with our Services, your advertising preferences and your communications with us. This is information we receive from devices (including mobile devices) you use when you access our Services. This information could include the following: Device ID or unique identifier, device type, ID for advertising and a unique device token.

•         Computer and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your IP address, your browsing activity, history and your web log information.


3.      Personal Information we collect using cookies and similar technologies

•         We use cookies, web beacons, unique identifiers and similar technologies to collect information about the pages you view, the links you click and other actions you take when using our Services, within our advertising or email content.

•         For more information about our use of these technologies, and how to control them, please click the Cookie Preference Page


4.      Personal Information we collect from third parties

On occasion we might collect Personal Information from third parties such as tradeshows or email lists to market our products and services to you. This information is usually limited to name, email address and rarely mailing addresses.


G.               LENSCOAT  Cookies


When you visit our Platform, we or our authorized service providers may use cookies, web beacons, and other similar technologies for storing information to help provide you with a better, faster, and safer experience, for advertising purposes.


1.      What is a Cookie


A Cookie is a small text file that a website stores on your PC, telephone or any other device, with information about your navigation on that website. Cookies are necessary to facilitate browsing and to make it more user-friendly, and they do not damage your computer and are never used to store your sensitive Personal Information.


The purpose of using cookies is to improve your web browsing experience, enhance site security, and for marketing and promotional purposes. Cookies allow us to remember your preferences (like preferred language and country), estimate patterns of use, and provide improved search results. We also collect certain technical information from your computer, like your IP address and the address of a referring web site, if any. This information will allow us to enhance our site to match your preferences. This information is used only for the benefit of LENSCOAT, our authorized Partners and you, our customer.


You can visit our site without cookies if you choose to do so. However, please be aware that some features of the site may not function properly or may be slower if you refuse cookies. To visit our site without cookies, you can configure your web browser settings. Please check the browser's help menu to learn how to change your cookie preferences.



2.      Types of Cookies on our Platform


There are several types of cookies that we may use on our site. These are constantly changing while we monitor and upgrade our site.

•         Session cookies- These are cookies which expire/are erased at the end of your browser session, but allow us to recognize your actions within a website during that browsing session.


•         Persistent cookies- These are cookies which are stored on your hard drive until it expires or you delete the cookie. This allow us to identify your preferences across multiple sessions.


•         FirstParty Cookies - These Cookies are set exclusively by us. We use both session and persistent Cookies.


•         Third Party Cookies - These Cookies are set by our service providers at our request while on our Platform. They may be Session or Persistent cookies. These are cookies that sit out on Platform and are managed by third parties at our request, to provide services and improve the customer browsing experience and for advertising. They may also be used to detect and prevent fraudulent activity. These cookies collect data about your activities while on our Platform and may be used to enhance the setting party's datasets. They can be used to serve advertising to you on our Platform and other websites.


We do not permit any third-party content on our Platform with exception of our authorized service providers. If you have a concern about our, or our authorized third party service providers personal data collection, please e-mail



3.      Purposes for our Cookies:


We use cookies for the following purposes:


•         Essential Website Operations:these technologies are strictly necessary to provide you with services available on our Platform and to use its features such as adding products to a cart, form submissions, video playback etc. Turning these off would result in limited functionality being available on our Platform.


•         Performance and Functionality:these technologies are used to enhance the functionality of our Platform but are not critical to their use. We recommend you use them, since that would give you the best experience of our Platform.


•         Analytics: These Cookies collect information that is used in aggregate form to help us understand how our websites are being used and to help us improve our Platform and provide you with a better experience.


•         Advertising: these are technologies which help us make advertising messages more relevant to you. They collect behavioral information about your activities on our Platform and perform functions like preventing the same ad from continuously appearing, ensuring ads are properly displayed and in some cases relevant to your interests. These cookies may be used to serve ads for our products or products of third parties on our, or third party websites.



4. Managing your Cookie consent and preferences:


Data subjects covered by GDPR have the ability to opt out of the use of our Cookies. Please visit our Cookie Preference Page where you can manage your preferences for the types of Cookies listed above.


Should you wish to turn off all Cookies, you may do so in your browser's settings.





H.               Relationships and Sharing Information


LENSCOAT maintains special relationships with a select number of authorized business partners. For your security or benefit, we may share information about you and your transactions with other companies for many reasons including verification, fraud prevention, government policy compliance, order fulfilment, and warranty purposes. We also may be required to disclose an individual's Personal Information in response to a lawful request by public authorities, including meeting national security or law enforcement requirements.

With your consent, LENSCOAT shares your information with our marketing partners who serve advertising, send emails and push notifications. 

For more information about the companies with whom LENSCOAT  shares customer information, please contact us using the details at the top of this policy or email



I.                 International Transfers of Information

While LENSCOAT has global reach offering products through our website, we only have employees and operations in the United States. We do not transfer or store Personal Information across geographical borders, unless it is requested by you, required for the fulfillment of a sale, the provision of services, or requested by a governing authority.



J.                 Your personal data rights


Under the GDPR, residents and nationals of the EEU have the following data rights:


•         Right to be informed - You have a right to know how and what personal data we collect from you and what we use it for. In this policy, you will find that information.

•         Right to request access: You have the right to request access to the personal data held about you, to obtain confirmation that it is being processed, and to obtain certain prescribed information about how we process it.

•         Right to object applies to processing of your personal data where it is based on Legitimate Interests and where your data is processed for direct marketing or processed for the purposes of collating statistical information. 

•         Right to restrict processing or 'block' the use of your personal data, for instance where you believe your personal data is not accurate (until the accuracy can be verified).

•         Right to Erasure: The right to have your personal data erased, also known as the "right to be forgotten" enables you to request the deletion or removal of personal data where there is no compelling reason for its continued use.  Requests for erasure may be refused in some circumstances such as where the personal data must be retained to comply with a legal obligation or to exercise or defend legal claims.

•         Right to rectification: You have the right to request to have your personal data correctedif it is inaccurate and to have incomplete personal data completed in certain circumstances.

•         The right to data portabilityallows you to obtain and reuse your personal data for your own purposes across different services; to move copy or transfer their personal data easily from one environment to another in a safe and secure way without hindrance to usability.


You may exercise your rights in relation to automated decision making in circumstances which have a legal effect or otherwise significantly affects you. This right allows individuals in certain circumstances to access certain safeguards against the risk that a potentially damaging decision is taken solely without human intervention. In specific instances, you have the right to request human intervention and an explanation of the automated decision and you may be able to challenge that decision.

If you are a resident or national of the European Economic Area (EEA) and would like to exercise your individual data subject access rights, please contact our Compliance team using the details at the top of this policy.


K. Children’s Privacy

LensCoats Platforms are intended for general audiences and not for children under the age of 16. We do not knowingly collect personal information from children under the age of 16 and if we become aware of such collection, we will take reasonable steps to delete any such information as soon as practicable.